#177216 in eBooks 2016-01-29 2016-01-29File Name: B01AAYZW9E
29 of 30 people found the following review helpful. No Access Code for ConnectBy arpoppoI bought this book NEW assuming that it would come with the code I need to access Connect for school. It did not come with it so now I need to go and buy the code separately which completely defeats the purpose of my having bought it new in the first place. I am not usually let down by but in this case I definitely was.0 of 0 people found the following review helpful. A very confused text, too focused on soAbout the AuthorDhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was aAdding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today and is at the forefront of this text setting it apart. This approach is emphasized throughout the text and demonstrated through the use of the Adding Value boxes found in each chapter. In their 5th edition of M: Marketing Grewal and Levy present a... [PDF.lr66] M: Marketing Rating: 3.67 (572 Votes)
You can specify the type of files you want, for your device.M: Marketing | Dhruv Grewal. I really enjoyed this book and have already told so many people about it!
