(Read ebook) Ad Law: The Essential Guide to Advertising Law and Regulation
❀ From Kogan Page ❀
#1609607 in eBooks 2016-09-03 2016-09-03File Name: B01LLAYXKK
0 of 0 people found the following review helpful. GoodBy DarrenIngram_dot_comThis is an essential, at-a-glance reference to current law and regulations affecting marketing and advertising activities in the United Kingdom. Even if you donrsquo;t necessarily have operations in that country, the book can arguably still give you a lot of good intelligence to consider possible problems that may be relevant elsewhere.Written with the practitioner in mind, this book is designed to be accessible and inAbout the AuthorRichard Lindsay is Legal Director for the Institute of Practitioners in Advertising (IPA), a professional body of practitioners in advertising and marketing communications based in the UK.The implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed ad... [PDF.ko98] Ad Law: The Essential Guide to Advertising Law and Regulation Rating: 3.72 (435 Votes)
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You easily download any file type for your gadget.Ad Law: The Essential Guide to Advertising Law and Regulation | From Kogan Page. A good, fresh read, highly recommended.
