(Mobile ebook) Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
♛ Frank Cespedes ♛
#205620 in eBooks 2014-08-12 2014-08-12File Name: B00M8AB6CG
15 of 15 people found the following review helpful. Great summary / reference guideBy LanceThis book is great for specific audiences, but will leave others unsatisfied and wanting more.Pros:-Very good overview for someone new to sales or with a narrow role trying to expand their understanding of how their individual selling role fits into the broader company. Provides a survey course of all the key sub-functions / adjacent functions and how they are critical for a successful sales operation (fA great sales book . . . With thoughtful, clear, and engaging examples, Cespedes provides a framework for diagnosing and managing the core levers for effective selling in any organization.rdquo; Sales Pro Insider the best sales book of the year. I know wersquo;ve got a few months left in 2"The best sales book of the year" mdash; strategy+business magazineThat gap between your companyrsquo;s sales efforts and strategy? Itrsquo;s realmdash;and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people ... [PDF.oz81] Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling Rating: 4.63 (485 Votes)
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You can specify the type of files you want, for your device.Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling | Frank Cespedes. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
