[Download free ebook] The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
♛ Anthony J. Bradley, Mark P. McDonald ♛
#805509 in eBooks 2011-09-27 2011-09-27File Name: B005MJC6TM 1.10
3 of 3 people found the following review helpful. Clear path to capitalizing on mass collaborationBy Douglas LaneyThe Social Organization by Gartner analysts Anthony Bradley and Mark McDonald is a groundbreaking business book that's a must-read for any executive--not just marketing types. The authors lay out a clear path to sustainable high-value mass collaboration initiatives. They illustrate how dozens of organizations have done social media/collaboration right and how any organization withoAs a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to fosterand capitalize oncustomersrsquo; and employeesrsquo; collective efforts.But the new social technology l... [PDF.kk43] The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees Rating: 3.69 (568 Votes)
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You easily download any file type for your gadget.The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees | Anthony J. Bradley, Mark P. McDonald. A good, fresh read, highly recommended.
