(Ebook free) Customer Chemistry






#3540935 in eBooks 2002-04-18 2002-04-18File Name: B000SW4CNQ

Techniques to reap more businessshy;shy; from fewer customers Mary Naylor transformed Capitol Concierge from a small, struggling start-up into a hugely successful corporate concierge service. Customer Chemistry chronicles how she did itshy;shy;and how readers can use Naylor's innovative customer relationship management and marketing approaches in their own firms. Customer Chemistry presents a systematic blueprint for identifying top-line, value-added customers and then focusing marketing effort...


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