[Read free ebook] Creativity and Advertising: Affect, Events and Process






#2830824 in eBooks 2013-06-19 2013-06-19File Name: B00DJ4ZEQO

"Creativity and Advertising would be useful to Ph.D. students studying the philosophy of creativity or teachers who teach in-depth about creative processes and their potential." - Heather Crandall, Gonzaga University, Communication Research TrendsAbout the AuthorAndrew McStay is a Lecturer in MediCreativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the lsquo;eventrsquo;. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, th...


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