(Mobile ebook) Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series)
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#2577241 in eBooks 2015-04-24 2015-04-24File Name: B00WMS7ZQ0
About the AuthorEyun-Jung Ki is Associate Professor in the College of Communication, The University of Alabama, USA Jeong-Nam Kim is Associate Professor at the Brian Lamb School of Communication at Purdue University, USA. John Ledingham is Professor Emeritus, Department of Communication, Capital UnThe emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that ... [PDF.xj51] Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations (Routledge Communication Series) Rating: 4.95 (720 Votes)
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