[E-BOOK] The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market
·•●- John Zagula, Rich Tong ·•●-
#942491 in eBooks 2004-10-21 2004-10-21File Name: B001QIGZE0
1 of 1 people found the following review helpful. A MUST READBy Andre DurandGood to Great, Multipliers, Great by Choice, Innovators Dilema. These books have all been staples of my entreprenurial career for a decade. But I was still missing something, especially as the stakes got bigger, and the market more competitively mature. We were 90% through our annual strategic planning process when I came across the Marketing Playbook and wow, within weeks our entire go to market strategy had pivoted asFrom Publishers WeeklyThis engaging primer contends that all marketing campaigns can be boiled down to five basic strategies, a typology distilled from the authorsrsquo; experience as marketing executives at Microsoft and as venture capitalists. The "plays," schematized with football diagrams, are:Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both?During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula a... [PDF.uc94] The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market Rating: 4.93 (562 Votes)
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You can specify the type of files you want, for your gadget.The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Leadin Any Market | John Zagula, Rich Tong. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
