(Mobile ebook) Be Unique or Be Ignored: The CEO's Guide to Branding
▲ Marc H. Rudov ▲
#1208656 in eBooks 2013-11-11 2013-11-11File Name: B00GJ6SI3A
4 of 4 people found the following review helpful. The Best Book on Branding in YearsBy James C. Chapmanldquo;Be Unique or Be Ignored: The CEOrsquo;s Guide to Brandingrdquo; by Marc Rudov is a must read for every person interested in his or her companyrsquo;s success. This easy to read book is perfect for todayrsquo;s busy professional. Marc strips away the typical jargon (which he disdains) that dominates most discussions on marketing and branding and gets right to the point. He clearly and coAbout the AuthorMarc Rudov, author of "Brand Is Destiny: The Ultimate Bottom Line," is a branding advisor to CEOs. He's headed marketing organizations in both large and small companies. Rudov is known worldwide for creating and articulating unique, concise messaging - through his writing, consultinBranding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "get" your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company a... [PDF.qs42] Be Unique or Be Ignored: The CEO's Guide to Branding Rating: 3.66 (458 Votes)
Be Unique or Be Marc H. Rudov epub Be Unique or Be Marc H. Rudov pdf Be Unique or Be Marc H. Rudov audiobook Be Unique or Be Marc H. Rudov review Be Unique or Be Marc H. Rudov summary Be Unique or Be Marc H. Rudov Free
You can specify the type of files you want, for your gadget.Be Unique or Be Ignored: The CEO's Guide to Branding | Marc H. Rudov. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
