[Download] Ethics in Marketing: International cases and perspectives
• Patrick E. Murphy, Gene R. Laczniak, Fiona Harris •
#1146887 in eBooks 2016-12-13 2016-12-13File Name: B01N6EO6WO
About the AuthorPatrick E. Murphy is a Professor of Marketing at the University of Notre Dame, USA. His research on marketing ethics has been published in Journal of Marketing, Journal of Business Ethics, Journal of Macromarketing, Journal of Public Policy Marketing and European Journal of MarketiUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its... [PDF.qb22] Ethics in Marketing: International cases and perspectives Rating: 4.58 (523 Votes)
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