(Read and download) Tangible Strategies for Intangible Assets
❀ John Berry ❀
#3593054 in eBooks 2004-11-22 2004-11-22File Name: B001E6DWPO
1 of 1 people found the following review helpful. Strategy insights...By Voice of ExperienceIf you are looking for a book about valuation of intangible assets thisisn't it. However, it's an excellent guide to understanding what intangibleassets are and what innovative management techniques are available tomanagers to extract maximum value from them on a day to day basis. Theexamples are interesting and real-world and the ideas are expressedclearly. The chapter on knowledge management, for instaFrom the Back CoverTechniques for measuring, managing, and enhancing the value of a firm's intangible assets While guidelines now exist for the financial valuation of intangible assets, managing them for maximum value is new territory for many organizations. Tangible Strategies for Intangible AsseIntangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy. This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and oth... [PDF.mj40] Tangible Strategies for Intangible Assets Rating: 4.66 (661 Votes)
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You can specify the type of files you want, for your gadget.Tangible Strategies for Intangible Assets | John Berry. A good, fresh read, highly recommended.
