(Ebook pdf) Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)
✿ Efraim Turban, Judy Strauss, Linda Lai ✿
#985456 in eBooks 2015-11-17 2015-11-17File Name: B0185EKY0S
From the Back CoverThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for aThis is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySup... [PDF.fc96] Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics) Rating: 3.83 (497 Votes)
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