(Download pdf) Star Brands: A Brand Manager's Guide to Build, Manage Market Brands






#393541 in eBooks 2015-04-14 2015-04-14File Name: B00W0LW67M

1 of 1 people found the following review helpful. A 5 star book for building a 5 star brand!By scott mautzWhether you're an entrepreneur or in the executive suite, you will greatly benefit from "Star Brands", which has just moved to the front of the line as THE definitive guide for how to smartly and strategically build a brand. Rogoll's Star Brand model is super clear and is complemented with interesting stories, examples, and case studies all throughout (some of my favorite illustrative exam"A refreshing frameworknbsp;to build brands in today's marketplace." Sarah Hofstetter, CEO, 360i " Can't decide betweennbsp;enteringnbsp;a top business schoolnbsp;or learning on-the-job from a successful marketer? Do bothnbsp;by reading this book."nbsp;nbsp;Paul Smith, Bestselling author ofnbsp;LeFor anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-s...


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You can specify the type of files you want, for your gadget.Star Brands: A Brand Manager's Guide to Build, Manage Market Brands   |  Carolina Rogoll. I was recommended this book by a dear friend of mine.

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