(Mobile book) Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency (Data Analytics Applications)
·•●- From Auerbach Publications ·•●-
#1329267 in eBooks 2016-11-18 2016-11-18File Name: B01N65CUU6
About the AuthorC. Keith Harrison is a tenured Associate Professor within the College of Business Administration at the University of Central Florida as well as an Associate Program Director of the DeVos Sport Business Management Graduate Program. Dr. Harrison, a former NCAA scholar-athlete that plDeveloping and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships... [PDF.af49] Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency (Data Analytics Applications) Rating: 4.78 (472 Votes)
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