[Download free ebook] Essentials of Marketing Research (Irwin Marketing)
☆ Jr., Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau ☆
#225506 in eBooks 2012-09-04 2012-11-16File Name: B00I9JO6AO
0 of 0 people found the following review helpful. good content.By MichaelGreat book on marketing research. Actually read the whole thing, something thats hard to do with a textbook.0 of 0 people found the following review helpful. Five StarsBy CustomerProvided what I needed for the class I took. Thanks.1 of 1 people found the following review helpful. worth itBy CustomerI bought the wrong book but this had the same information as the one I needed!About the AuthorEarned a B.S. in Management from Southern Illinois University―Carbondale, an M.A. in Business Administration from Illinois State University, and a Ph.D. in Marketing from Louisiana State University. He began his teaching career at the University of South Florida, where he continueEssentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage ... [PDF.zj43] Essentials of Marketing Research (Irwin Marketing) Rating: 4.74 (546 Votes)
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