(Free) Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
❀ Geoffrey A. Moore ❀
#125579 in eBooks 2009-03-17 2009-03-17File Name: B000FC12BY
0 of 0 people found the following review helpful. Geoffrey Moore is one of the few Business authors I have implemented during my 20+ years in my careerBy Mark EllinsIn 1993, I was introduced to Crossing the Chasm by a Marketing Director from Microsoft who reported directly to Steve Balmer (he was then VP of Sales). It became my bible and I continued to refer to it over and over again. Inside the Tornado is a continuation and the message is right-on. When a product starts to take off and is able.com This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass markeIn this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marke... [PDF.rt01] Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials) Rating: 3.85 (589 Votes)
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