[PDF.26zj] HBR's 10 Must Reads on Strategic Marketing (with featured article..*Harvard Business Review, Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
[Get free] HBR's 10 Must Reads on Strategic Marketing (with featured article quot;Marketing Myopia,quot; by Theodore Levitt)
·•●- Harvard Business Review, Harvard Business Review, Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld ·•●-
#239707 in eBooks 2013-03-12 2013-03-12File Name: B00ATLM03K
2 of 2 people found the following review helpful. Good Marketing CollectionBy ROBERT GANNONLots of worthwhile articles. HBR does a good job with its collections. The only knock would be that some of these articles are available on the Internet free of charge.0 of 0 people found the following review helpful. Seminal Read for any MarketerBy Sunrise SallyHonestly this is a seminal read for anyone involved in marketing. One Article, originally published in the 60's, was far ahead of its time andStop pushing productsmdash;and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Wersquo;ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itmdash;and your customersmdash;at the center of your business.Leading experts such as Ted Levitt and Clayton Christensen provide the insights... [PDF.yv09] HBR's 10 Must Reads on Strategic Marketing (with featured article quot;Marketing Myopia,quot; by Theodore Levitt) Rating: 3.90 (570 Votes)
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