[Mobile library] New Service Development: Creating Memorable Experiences






#2676086 in eBooks 1999-11-12 2012-07-03File Name: B00Y3JGK6M

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.


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You can specify the type of files you want, for your gadget.New Service Development: Creating Memorable Experiences   |  James A. Fitzsimmons, Mona J. Fitzsimmons. Which are the reasons I like to read books. Great story by a great author.

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