[Download pdf] The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
✿ Lauren Perkins ✿
#393206 in eBooks 2015-01-05 2015-01-05File Name: B01CZY17HI
0 of 0 people found the following review helpful. Get this book! You will definitely use it!By Jade TranSuch a great strategic AND tactical guide to community management. In a field that's only beginning to gain traction (though awesome community managers and leaders have been blazing the trail for quite some time now), I would recommend this to new and current CMs, and to teams even thinking a little bit about their community efforts . I appreciate Perkins' "bias toward action," and the fact tAbout the AuthorLauren Perkins is a motivational coach, digital evangelist, and brand marketer who devotes her energy to helping individuals and companies unearth and implement solutions that will make a difference in their businesses and lives. After beginning her career as a journalist at a localSavvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and yoursquo;ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost marketing efforts, gain valuable insight into consumers, increase revenue, improve consumer loyalty, and enhance customer service efforts. Companies now have the unprecedented opportunity to integrate their brandrsquo;s messaging into the everyday lives... [PDF.kt13] The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement Rating: 4.63 (773 Votes)
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You easily download any file type for your gadget.The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement | Lauren Perkins. I was recommended this book by a dear friend of mine.
