(Read and download) Marketing for Scientists: How to Shine in Tough Times
• Marc J. Kuchner •
#903698 in eBooks 2011-11-15 2011-11-15File Name: B007665RK4
5 of 5 people found the following review helpful. Crucial tools for grad students to senior scientistsBy David GoldhaberI'm a professor of physics at a major research university. My colleagues and I tend to consider marketing or salesmanship as at best necessary evils. This book takes a more positive and inclusive attitude toward marketing, casting it as being about relationship-building, and I have to say I'm convinced! The book helps us understand that everything we do has a customer (fellow"...a book that understands both the mechanics of marketing and the nuances of the crazy but wonderful world of science...ProfHacker readers should buy this book"nbsp;-Chronicle of Higher Education, Prof Hacker BlogIt's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, an... [PDF.hb53] Marketing for Scientists: How to Shine in Tough Times Rating: 3.88 (684 Votes)
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You easily download any file type for your gadget.Marketing for Scientists: How to Shine in Tough Times | Marc J. Kuchner. A good, fresh read, highly recommended.
