[Read free] The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two






#36491 in eBooks 2009-10-13 2009-10-13File Name: B000FC10HA

0 of 0 people found the following review helpful. Things old are best againBy Robert JohnstonThis 13-year-old book for ldquo;Marketingrdquo; when Sales and Marketing was a department has gained a new life as the modern lean enterprise demands that every team member is a marketeer today. The lsquo;22 Immutable Laws of Marketingrsquo; is once again making its way through academics and biz leaders as common wisdom for the whole enterprise.Therersquo;s a mountain of mind fertilizer here. I read theFrom Library JournalRies and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots ofTwo world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


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