[FREE] A Fine Line: How Design Strategies Are Shaping the Future of Business
·•●- Hartmut Esslinger ·•●-
#1085417 in eBooks 2009-05-27 2009-05-27File Name: B002D9ZL5K
10 of 10 people found the following review helpful. MORE BUSINESS THAN DESIGNBy EduardoThe book is more focused on why Frog is so great and how they managed to get some of their accounts. I thought I could get a glimpse of where they got their inspiration and how they turned it into products that sell, but there was none of that. I admire the author's success, and even though he tries to open up and show you how he did it, the book is more about business than design.2 of 2 people found the foll.com Product Description "Esslinger's work shows that taste can triumph, design and production can be soul mates, and the eye of an individual can shape a product and a company." mdash;From the Foreword by Michael Moritz, partner, Sequoia Capital For the first time, Hartmut Esslinger, internationapraise for a fine line "A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." mdash;Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com "At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the for... [PDF.zx27] A Fine Line: How Design Strategies Are Shaping the Future of Business Rating: 3.78 (690 Votes)
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You easily download any file type for your gadget.A Fine Line: How Design Strategies Are Shaping the Future of Business | Hartmut Esslinger. Just read it with an open mind because none of us really know.
