[Download] The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating Sustaining Brand Equity)
• Jean-Noeuml;l Kapferer •
#695074 in eBooks 2012-01-03 2012-01-03File Name: B006OALKRW
0 of 0 people found the following review helpful. I bought this book for a graduate class,By B. RichmondI bought this book for a graduate class, the content is dense but certainly worth the read even though we didn't really talk about it much in the class1 of 1 people found the following review helpful. I love this book and treat it as my "brand strategy ...By James Scott TalgoThis is a second copy for me...I love this book and treat it as my "brand strategy bible". It rings true with what I've"If I had to use just one word to describe this booknbsp;I would say it is comprehensive...it provides guidance through the entire branding process...No aspect of brand management is left untouched."nbsp;--Michael Baicoianu, Branduniq.comPraise for earlier edition:Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, Jean-Noeuml;l Kapferer covers all the leading issues faced by the brand strategist today.... [PDF.rd10] The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating Sustaining Brand Equity) Rating: 3.79 (780 Votes)
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