(Read free) The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's #1 Wine Brand






#734309 in eBooks 2013-05-21 2013-05-31File Name: B00D4AQJ80

1 of 1 people found the following review helpful. Barefoot SpiritBy K EhrhardThe adventures of wine making and challenges of shifting a paradigm come together in this spirited book. Challenges met with new ways of thinking, from the customers' perspective, offer a fun and insightful study of the life and times of Barefoot wines.0 of 0 people found the following review helpful. A business book for CPG startupsBy Caleb SimpsonFantastic business book. This is less of a story about the wine industrIt is hard to believe that such an iconic brand as Barefoot Wines began as a start-up in a laundry room of a rented farmhouse in the Sonoma County hills. Even more surprising is that the people who started it were just an average business couple, Michael Houlihan and Bonnie Harvey, with no money and no real knowledge about the wine industry. The part that isn't a surprise is that, because of their lack of experience, and because the wine business is one massively complicated industry, they ran ...


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