[Free read ebook] Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing)
☆ Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin ☆
#462898 in eBooks 2010-02-26 2010-02-26File Name: B00DZ0NXZG
1 of 1 people found the following review helpful. Great primer for analysts statisticians that want to leverage their skills in marketingBy mrfurhleyI use this book ALL THE TIME at work. I have found it to be especially useful for customer segmentation work. It is definitely targeted at those who already have a background in math statistics. If you an engineer or analyst who understands stats but want to know how to leverage your skills for marketing, this is your go-to guide. Worth everyFrom the reviews: "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and BuDatabase marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, todayrsquo;s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprisemdash;from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, t... [PDF.nx05] Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing) Rating: 3.68 (622 Votes)
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