(Ebook pdf) Marketing Channel Management: People, Products, Programs, and Markets
♥ Russell W. McCalley ♥
#2746304 in eBooks 1996-08-28 1996-08-28File Name: B001EQ61VG
About the AuthorRUSSELL W. McCALLEY is an adjunct professor in the School of Agribusiness and Environmental Resources at Arizona State University. He has held a number of positions in business and is the founder of R. W. McCalley and Associates, a management consulting firm based in Arizona.This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which... [PDF.mn84] Marketing Channel Management: People, Products, Programs, and Markets Rating: 4.71 (768 Votes)
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