[Read now] On Purpose: Delivering a Branded Customer Experience People Love
·•●- Shaun Smith, Andy Milligan ·•●-
#877651 in eBooks 2015-11-03 2015-10-03File Name: B016I91HJE
2 of 2 people found the following review helpful. A call to action for leaders in every organizationBy Joseph WheelerFull disclosure, Shaun and I co-authored Managing the Customer Experience in 2002 so I write this review with an obvious bias. For me On Purpose is an important contribution to our field, not just for the penetrating insights, examples and answers it provides, but for the question it poses to leaders of organizations everywhere. If you read one chapter, read "Purposeful Leadershi"[S]pells out what it means to create a distinctive customer experience - taking customer service from the tactical to the truly strategic."Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering disti... [PDF.uv38] On Purpose: Delivering a Branded Customer Experience People Love Rating: 3.86 (768 Votes)
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You can specify the type of files you want, for your device.On Purpose: Delivering a Branded Customer Experience People Love | Shaun Smith, Andy Milligan. I really enjoyed this book and have already told so many people about it!
