[Download] Sales Technology: Making the Most of Your Investment






#4072057 in eBooks 2010-07-20 2010-07-20File Name: B0149MC07A

0 of 0 people found the following review helpful. Sales Technology is one of the most complete yet easy-to-read ...By Daniel G. BachrachSales Technology is one of the most complete yet easy-to-read books I've read on the subject of CRM implementation. Panagopoulos gives tons of information on how executives can be involved in sales technology implementation can make the most of every dollar invested, while ensuring that salespeople will accept and use these expensive technologies. A real must fAbout the AuthorDr. Nikolaos G. Panagopoulos is currently a Lecturer of Marketing at the Department of Marketing Communication, Athens University of Economics Business. His research, teaching and consulting interests revolve around personal selling sales management, customer relationship managemContemporary sales organizations are spending billions of dollars or euros on sales technologies with the objective of streamlining the sales process, enhancing sales force productivity, and improving customer relationships. A variety of sales technologies exist such as customer relationship management (CRM) software, mobile sales force automation (SFA) applications, contact management software, and territory planning applications, to name just a few. In spite of the amount being invested in su...


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You easily download any file type for your device.Sales Technology: Making the Most of Your Investment   |  Nikolaos Panagopoulos. I really enjoyed this book and have already told so many people about it!

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