(Mobile pdf) Dimensions of Advertising Theory and Practice in Africa
♛ Rotimi Williams Olatunji ♛
#3122889 in eBooks 2013-09-30 2013-09-30File Name: B00OQQ3OWA
his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising ndash; by street criers, wall paintings, and even olfactory appeals ndash;... [PDF.ra51] Dimensions of Advertising Theory and Practice in Africa Rating: 4.74 (581 Votes)
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