(Mobile ebook) Customer-Centric Marketing: Supporting Sustainability in the Digital Age






#1110480 in eBooks 2015-02-03 2015-02-03File Name: B00SWY99Q2

About the AuthorNeil Richardson teaches marketing at Leeds Beckett University.nbsp;He is an author and an experienced marketing, sales and customer service manager.nbsp; His books include Develop Your Marketing Skills, Develop Your PR Skills and A Quick Start Guide to Social Media Marketing (KoganTwo of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved...


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You can specify the type of files you want, for your device.Customer-Centric Marketing: Supporting Sustainability in the Digital Age   |  Neil Richardson, Jon James, Neil Kelley.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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