(Ebook free) Service Innovation: How to Go from Customer Needs to Breakthrough Services (Business Books)
☆ Lance Bettencourt ☆
#91859 in eBooks 2010-05-15 2010-06-25File Name: B003MEI7SS
3 of 3 people found the following review helpful. Decent practitioner perspective and I am not familiar with a better approach than this oneBy JackalServices constitute a big portion of our economy, but we don't have good models to understand service innovation. The author provides a very managerial perspective on the issue. He has hands-on experience which he shares. I don't think you will find anything really surprising in this book. I often felt "okay, that makes sense' and that is the problAdvance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example-rich, readable, practical, and innovative discussion of service innovation." -- Leonard Berry, coauthor of Management Lessons from Mayo Clinic "Provides the robust framework to design services that unlock growth opport... [PDF.qo84] Service Innovation: How to Go from Customer Needs to Breakthrough Services (Business Books) Rating: 3.73 (624 Votes)
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You easily download any file type for your gadget.Service Innovation: How to Go from Customer Needs to Breakthrough Services (Business Books) | Lance Bettencourt. I really enjoyed this book and have already told so many people about it!
