[Read ebook] Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
♛ Al Heller ♛
#770636 in eBooks 2008-05-02 2008-05-02File Name: B008NC0WWI
2 of 2 people found the following review helpful. Great Book for a Beginner or Seasoned Retail AnalysisBy CustomerThis book provides excellent background information about Category Management. The book outlines how retailers and suppliers can work together to build a long term relationship. This important area of retail is changing everyday, but, this book is timeless with the eight steps in Category Management. I suggest anyone going into retail field needs to purchase this book to see how da"It provides an insight into how they [companies such as Hershey and Hewlett-Packard] have used category management to succeed and how to apply their methods in your own organisation." (Supply Management, April 2006)From the Inside FlapIn recent years, new technologies, new approaches, and new resIn some parts of the world, especially in developing markets, category management today remains a stretch goal ndash; a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980rsquo;s forms the foundation of many companiesrsquo; approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made ndash; most of them designed to place consumer understanding f... [PDF.rq76] Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs Rating: 3.60 (468 Votes)
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You easily download any file type for your gadget.Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs | Al Heller. Just read it with an open mind because none of us really know.
