[Download ebook] Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
• Laurence VINCENT •
#918036 in eBooks 2012-02-15 2012-02-15File Name: B0076YH5NS
0 of 0 people found the following review helpful. I would definitely recommend this book if you want a simple and educational ...By HishaamA very well written and comprehensive book on the basics of branding. Uses plenty of relevant, real life examples, anecdotes, and case studies to keep the reading interesting and informative. There's plenty of insightful branding philosophies in here that helped me understand business situations in my professional life. I would definitely recommend this bookCompanies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere. Brand Real is a business strategy guide for making a brandrsquo;s promise stand up at every customer touch point. Packed with proven, repea... [PDF.kb76] Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Rating: 3.67 (627 Votes)
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You easily download any file type for your gadget.Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty | Laurence VINCENT. A good, fresh read, highly recommended.
