[DOWNLOAD] Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing)
• Jeanne Liedtka, Andrew King, Kevin Bennett •
#277515 in eBooks 2013-09-03 2013-09-03File Name: B00DY0KT5E
3 of 3 people found the following review helpful. Good insights through case studies, but lacks metricsBy Michael GastinDecent set of design-thinking case studies. It suffered from a lack of metrics, meaning it would have been nice to get an idea of the impact these projects had other than, "We got people really excited and talking about X" or "Now our whole team is committed to this approach." Those are fine, but I think for design thinking to be taken more seriously by the business community,In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of design principles and supply suDesign-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector or... [PDF.qv40] Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing) Rating: 3.59 (455 Votes)
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You can specify the type of files you want, for your gadget.Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing) | Jeanne Liedtka, Andrew King, Kevin Bennett. I was recommended this book by a dear friend of mine.
