(Library ebook) Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
♥ Peter C. Verhoef, Edwin Kooge, Natasha Walk ♥
#1454907 in eBooks 2016-01-08 2016-01-08File Name: B01ABXLAMM
0 of 0 people found the following review helpful. Big Data is no longer a black boxBy CustomerIn their book Verhoef, Kooge and Walk break through the mystique around Big Data. It shows that, fact based marketing can be very successful and is inescapable for organisations confronted with a lot of data. At the same time, it is stated that Big Data is not a revolution. Above all, itrsquo;s more data from more sources, especially from online channels. Although new marketing issues have arisen, itlsquo;This is a timely and thought-provoking book that should be on a must-read list of anyone interested in Big Data.rsquo; - Sunil Gupta, Edward W. Carter Professor of Business, Harvard Business School, USA lsquo;Creating Value with Big Data Analytics offers a uniquely comprehensive and well-groOur newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing th... [PDF.qe82] Creating Value with Big Data Analytics: Making Smarter Marketing Decisions Rating: 4.57 (708 Votes)
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