[Mobile library] Decoding the New Consumer Mind: How and Why We Shop and Buy
♛ Kit Yarrow ♛
#170926 in eBooks 2014-03-18 2014-03-18File Name: B00J4JAUXK
7 of 7 people found the following review helpful. One of the best marketing books I've readBy Marty NeumeierMarketing psychologist Kit Yarrow explains how technology has rewired our brains, making us more individualistic, isolated, emotional, and distrustful. This is not a pessimistic book, howevermdash;it's a practical guide to addressing customers' desires and insecurities in a time of deep cultural shifts. Not only has she done her homework, she presents the results with lightness and claritldquo;In the world of shopping, Decoding the New Consumer Mind will make waves. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines.rdquo; mdash;from the foreword by Paco Underhill, CTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing comm... [PDF.fb27] Decoding the New Consumer Mind: How and Why We Shop and Buy Rating: 3.84 (784 Votes)
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You easily download any file type for your gadget.Decoding the New Consumer Mind: How and Why We Shop and Buy | Kit Yarrow. Just read it with an open mind because none of us really know.
