(Pdf free) Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
☆ Christopher Bones, James Hammersley ☆
#1349188 in eBooks 2015-03-03 2015-03-03File Name: B00TX3M5KS
1 of 1 people found the following review helpful. Everything You Need to Optimize Growth Through E-commerceBy Phil BuckleyOnline selling of goods and services (e-commerce) is a sustainable source of growth in todayrsquo;s digitally-driven world. Leading Digital Strategy provides a thorough, comprehensive, and practical roadmap for optimizing customer engagement and sales through this channel.Bones and Hammersley provide experience-based guidance for all key aspects of digital channel optimizati"This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidenFor a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research... [PDF.ks67] Leading Digital Strategy: Driving Business Growth Through Effective E-commerce Rating: 4.63 (660 Votes)
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You easily download any file type for your device.Leading Digital Strategy: Driving Business Growth Through Effective E-commerce | Christopher Bones, James Hammersley. I really enjoyed this book and have already told so many people about it!
