(Ebook pdf) The Attention Merchants: The Epic Scramble to Get Inside Our Heads






#32421 in eBooks 2016-10-18 2016-10-18File Name: B01AEPSWB4

2 of 2 people found the following review helpful. Wuing our attentionBy Timothy P. SchermerhornTim Wu's quick run through the history of advertising is a very good read. He combines the fundamentals of how advertising came to be with the history mass messaging and propaganda. He takes this journey to our inevitable present day of Facebook, Instagram and the advertising technology that seemingly follows us everywhere. This book would be well read by anyone in advertising, pay TV or the media conldquo;Vigorous, entertaining. . . . Wu describes how the rise of electronic media established human attention as perhaps the worldrsquo;s most valuable commodity.rdquo; mdash;The Boston Globeldquo;The Attention Merchantsnbsp;is a book of our time, touching on an emerging strain of anxiety about thOne of the Best Books of the Year The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto) From Tim Wu, author of the award-winningnbsp;The Master Switchnbsp;( anbsp;New Yorkernbsp;andnbsp;Fortunenbsp;Book of the Year) and who coined the term "net neutralityrdquo;mdash;a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbs...


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You easily download any file type for your device.The Attention Merchants: The Epic Scramble to Get Inside Our Heads   |  Tim Wu. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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