(Get free) Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout's Book






#227931 in eBooks 2013-02-15 2013-02-15File Name: B00DOYX736

2 of 2 people found the following review helpful. Liked it's beverityBy Mick SylvestreI liked it. It was brief and concise.Some parts were ponderous, but reveals a lot of misconceptions about marketing.Needed more working examples instead of just personal pointers and quotes.The must-read summary ofnbsp;Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should y...


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