(Download) Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
♥ George Belch ♥
#1066774 in eBooks 2014-01-10 2014-01-10File Name: B00VF61VR4
1 of 1 people found the following review helpful. This LISTING is WRONG.By Rick WingenderMy seller was awesome; shipped promptly and the book is in great condition. No comment about the book itself, I just got it today. My rating is because of the listing itself - whatever idiot created the listing said it has 1760 pages for the hardcover, and 842 for the softcover, "global" edition. Well, the hardcover also has 842 pages, not 1760 as described in the listing. I wouldn't be so pissed about it,About the AuthorProfessor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has publisheIn this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organisations' promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls f... [PDF.dk21] Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) Rating: 3.67 (415 Votes)
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You easily download any file type for your gadget.Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing) | George Belch. I was recommended this book by a dear friend of mine.
