(Ebook pdf) Practical Google Analytics and Google Tag Manager for Developers






#595526 in eBooks 2015-10-26 2015-10-26File Name: B015PQPABM

6 of 6 people found the following review helpful. Excellent book on Google Analytics and Google Tag ManagerBy CustomerIrsquo;m glad this book was published because itrsquo;s hard to find clearly explained material on Google Tag Manager. It starts from the fundamentals and can get pretty advanced. The book has a sort of workbook feel. It explains a concept and then takes you step-by-step on how to implement that concept. You should do the exercises if you want to get anything out of this book."If big insights are your destination, smart analytical techniques and big brains are your superpowers to get there. Yet, the thing that makes or breaks this entire enterprise is your ability to efficiently implement sophisticated, speedy, even sexy data collection strategies. And that's where thiWhether yoursquo;re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.Therersquo;s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer i...


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Rating: 4.93 (648 Votes)

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