(Download ebook) Consumer Psychology in a Social Media World






#1598937 in eBooks 2015-09-16 2015-09-16File Name: B015H2HKLW

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individualsrsquo; use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it d...


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