(Free read ebook) Lipstick on a Pig: Winning In the No-Spin Era by Someone Who Knows the Game






#1847549 in eBooks 2006-02-06 2006-02-06File Name: B000FCKRRY

0 of 0 people found the following review helpful. Enjoyed this book very muchBy David C FolsomThe experiences discussed have broad applications in the professional arena. Enjoyed this book very much. It was used as course text at the FBI Academy8 of 11 people found the following review helpful. At last, someone who knows what works!By James T. CurrieI read the other reviews of this book, and I must admit to being confused by the negativity in some of them. This is a really terrific book: honeFrom Publishers WeeklyA former Pentagon communications chief (2001ndash;2003) tells how to deliver bad news, defuse scandal and build trusting relations with constituents and customers. While Clarke's book seems aimed at public officials and executives, her first piece of advice could serve just abTorie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of ...


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