[Download pdf] Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials)
▲ Peter Fader ▲
#337435 in eBooks 2012-05-15 2012-05-15File Name: B007WSNQ7M
5 of 5 people found the following review helpful. Know the concept but don't really understand what all the fuss is about...By David LawsCustomer Centricity is one of those much talked about, almost much hyped, business concepts, that has been around a long time, but somehow has not really found it's place in most businesses.Sure customers are important, but most organizations focus on the money. What they fail to see is that there is a better way to make more money. And that is by being CustomNot all customers are created equal.Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customershellip;and then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insig... [PDF.xz38] Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) Rating: 4.91 (440 Votes)
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You easily download any file type for your device.Customer Centricity: Focus on the Right Customers for Strategic Advantage (Wharton Executive Essentials) | Peter Fader. A good, fresh read, highly recommended.
