[Mobile book] The Strategy and Tactics of Pricing: New International Edition
✿ Thomas T. Nagle, John Hogan, Joseph Zale ✿
#255265 in eBooks 2016-08-23 2016-08-23File Name: B01KZU2OIU
0 of 0 people found the following review helpful. I would actually have recommended that the teacher look into another bookBy Savage2Well, I had to get it for a class, so didn't have a choice in the book. It did what the professor asked. I would actually have recommended that the teacher look into another book, or be more willing to help (a separate issue not related to the book). Some of the content was not well explained, so unless you have a helpful professor or really understand the subjectFrom the Back CoverKEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategicallymdash;rather than simply calculate pricing based on product and profitmdash;in order to improve their competitiveness and the profitability of their offers.KEY TOPICS: Strategic PricinFor undergraduate introduction to Market Pricing courses.A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategicallymdash;rather than simply calculate pricing based on product and profitmdash;in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing c... [PDF.jw11] The Strategy and Tactics of Pricing: New International Edition Rating: 4.99 (406 Votes)
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