[Ebook pdf] Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence (Microsoft Executive Leadership Series)






#1551047 in eBooks 2011-06-09 2011-06-09File Name: B005C78EF4

3 of 3 people found the following review helpful. Seller based WIN LOSS Reviews from a practitioner who knowsBy Andrew Beurschgens, a passionate BlackBerry userThis unique and authorative text from the Microsoft Executive Leadership Series focuses on gaining actionable competitive insights through the scalable process of quickly and effectively capturing win and loss information from those directly on the front lines who have the clearest view of the action - the sales force. To that end Win/LAn effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them . (Ad-Hoc-News, November, 2011)From the Inside FlapIn Win/Loss s, Rick Marcet reveals a new knowledge model that taps into one of the most underutilized sources of businessAn effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organizationrsquo;s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into n...


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