(Mobile library) Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
♛ Jaynie L. Smith, William G. Flanagan ♛
#534307 in eBooks 2006-04-25 2006-04-25File Name: B000GCFWBO
0 of 0 people found the following review helpful. Most Businesses Can't Properly Identify Their Competitive Advantages - This Book Shows How to Accurately Evaluate Your BusinessBy Russell WardI am a business consultant and have read many business books. I am always searching to mine some nugget of truth that not only impacts my approach to my clients but will enhance my business model. Creating Competitive Advantage exceeds that criteria. Author Jaynie L. Smith hits the bulls eye by revealing t"So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. Creating Competitive Advantage is a must-have for any CEO's library." -- David Neeleman, CEO, JetBlue Airways"Jaynie Smith presents youWhy should I do business with youhellip; and not your competitor?Whether younbsp;are a retailer, manufacturer, distributor, or service provider ndash; if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.The five fatal flaws of most companies:?nbs... [PDF.xd98] Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Rating: 4.64 (578 Votes)
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You easily download any file type for your device.Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors | Jaynie L. Smith, William G. Flanagan. I really enjoyed this book and have already told so many people about it!
