(Ebook free) How Advertising Works: The Role of Research (Graduate Survival Skills)
❀ From SAGE Publications, Inc ❀
#3715093 in eBooks 1998-06-10 2012-07-23File Name: B00YFRQI8C
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume.Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have be... [PDF.rb13] How Advertising Works: The Role of Research (Graduate Survival Skills) Rating: 3.74 (416 Votes)
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