#1357797 in eBooks 2012-06-12 2012-06-12File Name: B008N2X7M0
6 of 6 people found the following review helpful. Excellent thoughtsBy Kevin SchroederWhile this is a book about advertising, marketing, branding and such, rather than wasting page after page with theory and boring case studies of success, it uses the Tweet as the medium which forces the author to communicate complicated ideas with precision. Talk about eating your own dog food. "An ad should be an appetizer, not a buffet", or "Often, the more you say the less you're heard". Each tiny quote wAbout the AuthorThe beard belongs to advertising legend,nbsp;Lee Clow--the mastermind behind Apple's advertising, including the famousnbsp;1984nbsp;Super Bowl commercial, the "Think Different" manifesto, and all of the marketing efforts for the iPod, iTunes, iPhone, and iPad. The wisdom of the bearFor four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever--Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan'... [PDF.iu91] leeclowsbeard Rating: 4.75 (461 Votes)
leeclowsbeard @leeclowsbeard epub leeclowsbeard @leeclowsbeard pdf leeclowsbeard @leeclowsbeard pdf download leeclowsbeard @leeclowsbeard audiobook leeclowsbeard @leeclowsbeard summary leeclowsbeard @leeclowsbeard textbooks
You easily download any file type for your gadget.leeclowsbeard | @leeclowsbeard. A good, fresh read, highly recommended.
