[Mobile library] Marketing Management: A Cultural Perspective
• Lisa Pentilde;aloza •
#2036605 in eBooks 2013-03-01 2013-03-01File Name: B007NYFMRM
'This book is long overdue. Marketing is usually taught as the interplay of economics and psychology, even though itrsquo;s been accepted, perhaps since Polanyi but certainly since Granovetter, that economics is embedded in social relations. If we disregard the social and cultural, our marketing sCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes. It builds understanding of the cultural... [PDF.og22] Marketing Management: A Cultural Perspective Rating: 4.62 (649 Votes)
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You can specify the type of files you want, for your device.Marketing Management: A Cultural Perspective | Lisa Pentilde;aloza. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
